Problem
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1.
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Score Prediction:
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True/False
Indicate whether the sentence or statement is true or
false.
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2.
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In November, some supermarkets
offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month.
This offer is an example of loyalty marketing programs.
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3.
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A company’s news releases
should have a variety of themes so that the public doesn’t become bored and lose interest in
the company’s activities.
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4.
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An advantage of publicity is
that its costs are lower than other forms of promotion.
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5.
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Some companies foster community
relations by giving their employees leave from job responsibilities in order to head large-scale
charitable efforts.
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6.
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Businesses spend more money
promoting to consumers than to other businesses.
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7.
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Sales promotion activities that
are targeted for manufacturers, wholesalers, and retailers are called trade promotions.
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8.
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Samples are a great way to
increase brand identity for products that are new to the market.
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9.
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When companies—such as a
restuarant and a movie studio—combine their resources to create a campaign that involves both
companies. This is known as a promotional tie-ups.
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10.
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Promotional selling is the only
type of promotion that involves communicating with customers through the direct
contact.
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11.
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The O’Hara Chance drive
is an example of a sweepstakes.
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Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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12.
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The Natural Place is a gift
store selling items that focus on the environment and ecological concerns. Chris coordinates all of
the physical elements in The Natural Place so that the store projects the right image to its
customers. What is Chris directly involved in? a. | personal
selling | c. | publicity | b. | sales
promotion | d. | advertising | | | | |
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13.
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The business often has the
least control over which type of promotion? a. | publicity | c. | personal selling | b. | advertising | d. | sales promotion | | | | |
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14.
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As Marianna opened a new box of
tissue, she noticed a card inside listing prizes she could win if she wrote her name and address on a
piece of paper and mailed it to the tissue manufacturer. What is the tissue manufacturer
promoting sales through? a. | premiums | c. | product samples | b. | licensing | d. | incentives | | | | |
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15.
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By combining blank CDs with
it's CD Burner Excellent Mega Speed CD recorder is practicing what type of promotion?
a. | incentives | c. | deal | b. | product
sample | d. | sponsorship | | | | |
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16.
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What is a special price
discount that is given as an incentive to wholesalers and retailers? a. | slotting allowance | c. | promotional allowance | b. | product incentive | d. | rebate | | | | |
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17.
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Type of promotion that allows a
business to choose a variety of media in which to present its message—a message that can be
repeated several times a. | advertising | c. | personal selling | b. | press release | d. | premiums | | | | |
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18.
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Carefully planned combination
of techniques designed to persuade customers to purchase and support a business’s products.
a. | promotional mix | c. | advertising mix | b. | product mix | d. | match event mix | | | | |
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19.
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An award given to employees who
meet or exceed their company’s set sales quota for a product or product line. a. | contest | c. | incentive | b. | sweepstakes | d. | inticement | | | | |
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20.
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Phillies Dollar Dog Days or
bobblehead give-aways are examples of a. | traffic
builders | c. | coupon plans | b. | contests | d. | customer loyalty
programs | | | | |
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21.
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The Old Spice Red Zone Report
in Madden 2009, or Coca-Cola cups in front of the American Idol Judges are examples
of a. | product tie-in | c. | commercial advertising | b. | product placement | d. | selling out to “the man” | | | | |
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Matching
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Match each item with the
correct statement. a. | premium | g. | image | b. | institutional promotion | h. | sales promotion | c. | slotting allowance | i. | advertising | d. | push
policy | j. | publicity | e. | advertising | k. | pull policy | f. | product
placement | l. | news release | | | | |
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22.
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form of non-personal
promotion
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23.
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create consumer interest and
demand
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24.
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positive communication about a
business
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25.
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news presentations that create
awareness of an organization in the market place
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26.
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money a manufacturer pays a
retail chain to place a product on store shelves
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27.
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a story sent to the media which
is written by and about a company or organization
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28.
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an item such as a coupon or
factory pack that is free to consumers as a condition of purchase
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29.
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featuring a specific product on
TV shows or in the movies
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30.
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incentives that encourage
customers to buy products or services
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31.
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convince a retailer to stock
products being promoted
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Short
Answer
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32.
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To which of the four types of
promotion are your talents best suited? Support your answer with examples of your skills that will
clearly strengthen the advantages and help overcome the disadvantages of the promotion type you
select.
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33.
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Identify whether trade or
consumer promotions would be more suited for your product. Give an example of a promotion you
will use to raise awareness of your product.
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